
During my journalism career I have interviewed sports greats, music stars and award-winning actors, and I've edited material from the likes of Hunter S. Thompson, Bill Simmons, Ralph Wiley and Duff McKagan.
Send me a note at jim@jim-wilkie.com or connect with me on social media.
I am a Detroit-based sports business professional with an extensive history of managing people, developing partnerships and creating content that connects with sports fans.
During my work as a sports content manager with ESPN.com, I created the ESPN Music section, co-created Page 2 and was the site's original NHL editor. In sports business I have created and pitched partnership marketing activation plans to the MLS's Los Angeles Football Club and Monumental Sports, contributed to sports brand planning at The Upper Deck Co. and delivered data analysis reporting to organizers of the PGA Farmers Insurance Open.
Ice hockey and soccer are my biggest passions, and I've served as the NHL Insider writer and fantasy hockey contributor for ESPN.com. But I've also worked on a wide range of sports while compiling a history of quality work. I have covered the Canadian men's and women's national soccer teams, edited and wrote for Agence France-Presse's multimedia product during the 2014 World Cup and was a co-founder and editor-in-chief of Canadian sports website JustSports.ca.
I recently earned a Sports MBA degree from San Diego State University while gaining brand development experience at the Upper Deck Company and event and media relations experience with the NWSL's San Diego Wave FC. I have also worked in events, media relations and fan engagement at Super Bowl LVI, the 2022 NCAA Men's Basketball Tournament, York United FC and the 2022 Farmers Insurance Open.

I have covered Stanley Cup Finals, NHL All-Star Games, World Cup qualifying matches, NASCAR, rallycross, freestyle motocross, X Games and more in the United States, Canada, France, Italy, Spain, Germany and Brazil.
Here are samples of my work:

• Supported the VP of Communications in delivering effective media relations for York United FC during 2024 season.
• Coordinated postgame news conferences, ensuring smooth communication between players, coaches, and media.
• Assisted media representatives in fulfilling their reporting needs during match days.
• Assisted with communications, public relations, event management, activations and operations teams before, during and after home games of the club's 2022 inaugural season.
• Provided a world-class experience and customer service for fans of the NWSL franchise at home games and recruited fans through outreach efforts at community events.
• Provided pre-tournament and game-day media relations support for 2022 NCAA Men's Basketball Tournament first round games in San Diego.
• Facilitated postgame news conferences with players and coaches for the winning and losing teams.
• Delivered game-day operations support for Super Bowl LVI at SoFi Stadium in Los Angeles.
• Sold tickets and provided operational support during the four-day tournament at Torrey Pines Golf Course in San Diego.
• Surveyed golf fans at the event and collaborated on a data analysis report about the Farmers Insurance Open to the PGA event’s organizers.
I am also available for voiceover work and narration. Check out my demo below:
If you're looking for a creative sports business professional to deliver innovative ideas for partnership activations, marketing ideas or content creation, please reach out to me.
(Top photo: Canada Soccer; Stanley Cup: Adobe Stock)